Print & Design

There are different kinds of printing services available including digital and traditional methods. Knowing the services that are available to you can help you make the right decisions for your next printing project.

Silkscreen Printing

Silkscreen printers make creating logos and graphics onto a variety of materials possible. Nearly any item can be silk-screened. One thing to keep in mind when considering this method is that the design will often be limited to a few colours.

3D Printing

Although this type of printing service is not mainly promotional based, it is worthy of looking into for businesses. It has a wide variety of applications and platforms it can be used, for example, 3D architectural models and creating prototypes for product design. This new and exciting type of 3D printing service is used so businesses and researchers can increase their knowledge and understanding of how things work.

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When it comes to printing, you will find there are two types including digital and screen printing. To help you decide which printing method is best for you, we’ve gathered the following information and guide to help you make the right decision for your needs.

Screen printing

Screen printing is a traditional method of printing where it uses a stencil design while adding layers of ink on the surface. Each colour is applied using different screen stencils one at a time to achieve the final print.

Benefits of screen printing

• Screen printing produces a vibrant colour on specific products and produces a thicker and higher quality print compared to digital printing. 
• The final print is durable and can last longer compared to digital printing. 
• Flexible and can be used on different types of printing material from textiles, banners, wood, glass and many other materials.
• Suitable for bulk printing 

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Fonts are an essential element in Graphic design. Fonts come in different styles which are used for the text and contents of the design. It can have a significant impact on the overall look of the design when the fonts are used correctly. With that said, below are some of our tips on how to make effective use of the fonts during your designing process.

Font alignment and placement

When placing the font on the design, it’s essential that they are aligned with the rest of your text. It prevents the font from looking messy. Aligned fonts also look more visually appealing and look well presented.

Font is readable

There are thousands of fonts design you can choose from. When selecting a style, ensure that it’s readable; otherwise, viewers won’t be able to read what the message is all about. Choose a style that stands out and works well with your overall design.

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Digital marketing has recently become popular amongst businesses today. Even though digital marketing has taken over, there are still many people using a display banner to promote their company. A display banner is still useful for many reasons. One of the improvements in traditional marketing today is that you can now create your digital posters online. Once the posters are designed, you can easily get them printed off using an online printing service.

Customisable

Printed banners or posters can be customised to your preference. You can now easily remove or edit any images or texts on your banner using software or an online editor. You don’t need to get your posters professionally designed as you can easily choose a ready made template for your advert.

Easy to remember

Display banner is easier to remember compared to an online advertisement. A customer is more likely to remember a banner from the location they’ve last seen it. This type of banner is ideal for companies that wish to direct customers to their shop.

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Thanks to technology, we now have a variety of printing methods that we can use for our commercial purposes. It would be useful to know all the methods for us to choose the most suited for our project. We’ve outlined the printing methods below.

Letterpress

Letterpress is known to be one of the oldest printing methods which were first discovered by a guy called Gutenberg. Although the technique is relatively old, it is still used by many companies today. Letterpress printing are mostly used for business cards or greeting cards.

Screen printing

Screen printing is used for printing any images into any items that don’t have a flat surface. They are normally used for items like clothing, mugs and more. They are also used for printing in large-scale display adverts including billboards or signage.

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Creating a logo is an important step in the branding process, which will usually come very near the beginning of a business venture, and perhaps several more times later on. There are many examples of logos which have become synonymous with the brands they represent, and have evolved into incredibly valuable assets.

Other examples, which are far less effective, are equally easy to find. A business with an ugly or uninspiring logo may be much more negatively affected than you might think. But what are the most common mistakes, as identified by professional designers, that make for really disappointing logos? Here are some examples of what to avoid.

Bad font choices

Almost any logo will feature some form of text. Even alongside a symbol, any company name needs to be presented in logo form, and therefore, choosing a suitable font is essential. A great font choice will typically be easy to read and up to date, although the specifics will vary depending on what message you want to put across about your brand. Meanwhile, basic fonts which are overly common, or over-the-top, distracting fonts are usually the worst choices.

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To do your best work, you need to have access to the right tools. They say a bad workman blames his tools, but when you’re a designer there is no way you can work as efficiently as possible (and produce the best results) if you can’t use the best tools available to you. We would say that these should include the following.

Step 1: Hardware

Many designers have traditionally used Macs for creative work, but Microsoft has been working hard to catch up and offer a suitable alternative. The end result is that now, it doesn’t really matter which operating system you use. A more important factor is the form of the device that it runs on.

Touchscreens are ideal for drawing and designing, but of course you will normally need the advanced functions and applications that come with a full computer. The answer may be to use a 2-in-1 device, which have rapidly increased in popularity over the past couple of years, since they now offer a great balance of performance, portability and cost.

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If you work as a designer, whether you are freelance or directly employed by a company, you will most likely have to deal with difficult clients (or bosses) at some stage. In a fast-paced environment, tricky customers may actually become something you handle regularly.

Communication is usually a major problem here, because typically a client will have ideas and requirements for their design, but lack the required skills to bring these to life. That’s why they need your services, after all. The problem is that a non-professional needs to explain what they want from their design, and later, the professional often has to explain to them why they have made certain decisions and why certain things may not be possible. This can lead to a lot of tension, and not all clients will handle this well.

The best solution for communication problems is usually to try and keep all communication channels as open and transparent as possible. As a designer, you need to make sure that you and the client have an agreed method for contacting each other, and a suitable alternative is arranged if this doesn’t work out. Make sure you keep records of everything that has been discussed and agreed so you can refer back to these notes if necessary.

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