Visuals & Displays

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Updated on Visuals & Displays

The Top Elements of Visual Merchandising

Shop interior

When designing and merchandising a retail space, every retailer faces challenges. The main challenge is how to display and arrange products such that they are easy to find and appealing to the eye? The answer lies in the details, so we’ve compiled this list of visual merchandising elements.

Colour

Colour is crucial to how customers perceive a space. It is the visual carrier of information, and it directly affects how customers feel as they navigate the area.

For example, a space with red walls and a red merchandise display cabinet might make the customer feel warm and comfortable. In contrast, a space with green walls and the same red cabinet might induce feelings of calmness and serenity. The customer’s perception of the area is directly linked to their emotional response.

Colour can create visual hierarchy, create distinguishability among various product categories, and create a sense of style and identity for the space.
The right colour can also help draw in customers, who will subconsciously associate the color with the products inside the store.

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Updated on Print & Design Visuals & Displays

Giclee Fine Art Printing

The French word “gicler” means to spray or squirt, which gives you an instant insight into the principle behind Giclée printing. This is an advanced digital printing technique, most commonly used to create fine art prints and high-resolution photographs due to its superior quality compared to alternative methods.

The process requires some top-of-the-range photo printing equipment. For example, commercial Giclée printing will often be done using something like an Epson 9880 or 9900 printer, along with Epson Ultrachrome K3 inks which are designed to produce extremely accurate and realistic colours. These kinds of printers would typically be able to create prints measuring around 40 inches across, or even much larger in some cases.

The purpose of using this specialised equipment is to ensure that prints are as true to the original image as possible, something which is vital when reproducing fine art photographs, for example. When colours have to be captured perfectly and high levels of digital detail need to be preserved down to the last pixel, Giclée printing is usually the ideal choice. The print heads in these printers usually contain at least eight separate ink channels, allowing for a much greater depth of colour and range of tones compared to standard printing methods.

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Updated on Visuals & Displays

Benefits of Graphic Design on Business

What is graphic design? Graphic designs are designs that are used for marketing purposes. These include logos, business cards, brochures, banners, leaflets and much more. These are also used and extended on other platforms such as websites, social media and mobile apps. The primary purpose of graphic design is to help businesses communicate their brand to their customers through visual designs to convert them to sales. Below is a list of benefits of using graphic design for businesses.

First Impression

One of the main benefits of using strong graphic design for your business is that you’re more likely to give an excellent first impression to your customers. Designs can help make your business look presentable in the eyes of your customers. We all know that first impressions count!

Stand Out

Graphic design reflects your brand identity in a creative and unique way. When you have your own brand identity you’re more likely to stand out. In business, standing out is what will set you apart from the competition.

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Updated on Visuals & Displays

Using Lighting To Create An Atmosphere In Retail

Lighting is an often-underrated aspect of the complete retail experience that retailers would do well to consider more often. It’s all part of the physical factors that influence the look and feel of a shop. These directly feed into the minds of your potential customers, whether you or they realise it or not. Even if you haven’t planned it, and the customer doesn’t know it’s happening, you’re sending a message that’s either encouraging them to make a purchase or putting them off. This is why it’s vital to be in control when it comes to lighting.

neon

One option to consider may be an elaborate bespoke lighting design that really creates an impressive feature in your shop. This could be a large illuminated element of your branding, or even your brand name, or alternatively something more like contemporary art to attract attention.

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Museum displays
Updated on Visuals & Displays

How to Design Great Museum Displays

Museum displays play a significant role in delighting, teaching and inspiring people. However, it is worth noting that it takes great efforts to ensure that the displays play such roles in the right way. This means that you have to ensure that you come up with great museum display styles. To ensure that you get the best results from the displays, you need to learn the components that make such great designs. It is not easy as you might think, but with time you can learn how to design great museum displays.

A museum is just like a business like others and it is important to ensure that you come up with wide range of ways to attract visitors. The biggest challenge is on what happens when they reach there. In most cases, visitors suffer from three main problems. The major problem is failing to get the information they are looking for, which makes them leave quickly because they get bored or they can stay a longer period, but fail to get what they are looking for. This means that they will never visit your museum in the future because there is nothing motivating them to do so. It is obvious that the attention and accessibility of the visitors are crucial. This means that your museum displays must provide great experience to your visitors. To assist you in the process, here are some of the components for a successful museum display design.

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