A logo is one of the most basic aspects of a company’s branding. How hard can it be, since everyone does it? It might be worth considering that plenty of people get it very wrong, and the impact of this mistake shouldn’t be underestimated. Your logo could help you make sales, encourage people to put trust in your brand, and ultimately turn your business into a genuinely iconic image. Alternatively, it could create the wrong impression and raise questions about your professionalism. Which route do you want to take? Maybe there pointers will help you avoid some common mistakes.
1) Be as unique as possible
Although there are limitations here, and some people may believe it’s impossible to create a truly unique logo at this point, it’s a vital element of any successful brand’s visual appeal. Your logo doesn’t have to be a literal representation of your product or business – it’s much better to make it different from anything else on the market.
2) Reflect and introduce your brand
While we stand by the above point that you should avoid being too literal, you still need to find some way of translating what matters about your brand into image form. Think about what emotions you want people to feel when looking at your logo, and what you want them to assume about your brand from the second they see it. A tiny detail can be loaded with important meaning. Continue reading