Canvas Printing Methods Used By Pros

If you’re printing your own personal photos to display in your home, or even printing custom decorative pieces to display in your retail outlet, canvas is a cost effective and popular option. Canvas is a durable material that is less sensitive to light and other damage when compared to paper and other materials used for photo printing. Using a professional service to print photos to canvas allows you to obtain the highest quality prints which will remain sharp and clear for years as you display them in your home or office.

Canvas Printing

A professional canvas printer uses the Giclée printing method to print canvas. The Giclée method is the most reliable way of printing photos to canvas. A printer that uses the Giclée method relies upon the finest inks, which are true to colour, and applies these inks to the canvas with the latest ink jet technology. Professional canvas printing companies which use the Giclée method are accustomed to dealing with fine art prints, so that their trained technicians are careful to maintain proper colour balance when they produce prints on canvas. Continue reading →

How Retail Design Can Save Your Business

You should never underestimate the importance of good retail design if you have any kind of physical shop as part of your business. A good understanding of your customers can be translated into excellent design ideas, creating an atmosphere and look that encourages people to engage with your business in the ways you need them to. A smart strategy behind your store design can transform the prospects of your business and turn an idea into a popular and successful venture.

Retail Design

When you think of retail design you might just be thinking about the basic design of your shop, including the layout and the arrangement of the furnishings. However, to successfully revamp your store design it’s essential to consider all the complex factors that influence customer behaviour. Visual merchandising is important across a broad range of elements, and many of the things that influence your potential customers’ decisions are not even consciously noticed. Interior design branding companies can help you form a strategy taking all these complex elements into account, which is highly recommended since professionals can really help you get to grips with the finer details, but we’ve tried to simplify the thought process into a few manageable stages to help you make a start. Continue reading →

3 Major Different Uses of Exhibition Stands

Exhibition stands have gained a lot of popularity in the modern times among many business people. This popularity has been enhanced by their many uses in different business activities. Another important thing that has led to their popularity is the different types of the exhibition stands available. The increase in the number of designs is as a result of development of technology and knowledge in the industry. If you have exhibition stands you can use them for different purposes.

Here are some of the major uses of the stands.

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Trade shows and exhibitions

Exhibition stands are commonly used during trade shows or exhibitions. They are used to display all the products that you want to show case to the attendees of the different exhibitions and trade shows. The good thing is that with the increased designs and style of the stands, it is possible to have high portable stands that you can carry to show case your products in different locations when there are trade shows and exhibitions. They work effectively at these functions because they can be seen even from a distance and provide you with a great opportunity to attract potential customers to your booth.

If you are a small business, large corporate displays can easily overwhelm yours in terms of size and grandeur. To maximise and optimise your allocated space, you can hire bespoke exhibition stand designers that specialise in exhibition design solutions including custom built display stands, temporary display structures, and branded promotional merchandise. These type of companies can help make your business stand out even in overcrowded shows.

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Ideas on the use of Retail Backdrops

Regardless of the size of your retail outlet, it is always advisable to ensure that you present it in the right way to your customers. One thing that is very important to note is that the way your customers or potential customers view your business has great impact on its success. When there is an exhibition or a tradeshow, these are perfect moments to showcase your products and services to the attendees. Using retail backdrops is a great way that you can have a professional presentation of your retail business. To ensure that you get the best results here are a few retail backdrops ideas that can help you succeed.

Using retail backdrops

As mentioned above, it does not matter the size of your retail business. Even if it is just a small shop or store, it is good to ensure that you have an excellent stage set up. Your business needs to have a logo branding that makes it unique compared to many others that you might be competing with in the market. You can stand out among your competitors by ensuring that you have well designed backdrops with great decorations. Continue reading →

5 Trade Show Advertising Tips

Business trade shows or other exhibitions provide great opportunities to advertise your brand, businesses, your products and services. The trade shows also act as great way to interact and have a face to face engagement with potential and current customers. Attendants of trade shows have actual interest in the services and products displayed or advertised to them. They have no other reason to attend the trade show that to learn more about the products and services provided. Below are some trade show advertising tips you can use in order to get the best results.

Exhibitions and trade show advertising

 

Attention

One of the most effective ways to advertise your products and services in a trade ship is to ensure that you attract the attention of the attendees. You can do this by use of banners, banner stands, contests, giveaways, literature, prize drawings and other interactive elements like touch screens. It is advisable to select a certain theme for your trade show booth and make it as interesting, engaging and fun as possible. To get higher volume of booth traffic, you need makes use of informative literature, eye catching signage, marketing messages and engaging elements. Continue reading →

Current Display Structures Trends

In the recent days, most exhibitors have turned from the standard pop up curved wall display to the use of the pop up aluminum frame. For the past fifteen years the pop up frame that have fabric panels that are magnetically adhered to the front by use of metal channel bars has bee the most popular ones. A lot of exhibitors used the Velcro on the back of the graphics, then arranged organized them on the front of the curved wall pop up as required. These pop ups began to gain popularity than the old folding panel style display at the beginning of the ninetieth century. This change occurred because the pop ups have smaller and lighter cases that are easy to carry from one location to the other. They high level convenience of the new pop up design overtook the heavy, bulky flat panel displays that were popular in those days.

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With the last one decade, the technology has opened the way to the new uses of the aluminum pop up frames that can be expanded in an easier manner. Its flexibility is enhanced by the fact that they can be expanded to larger size and the fact that they are light to carry. Its ease of use makes the style more popular among many people doing tradeshow exhibition. Nowadays, there are different ways that the frames are used for exhibition. Here are some of the ways. Continue reading →

5 Stage Art Techniques to Apply when Presenting your Products or Services

When you are doing products or services presentation during an exhibition or tradeshow you must demonstrate great skills in stage art. Most people find it challenging to make the presentation to a large group, but it is not hard. It is good to note that failure to nail your points and present your products in the most effective way will just make you lose the trust and confidence of moist of the attendees. This will make them develop negative attitude towards your business, which can have negative effects to the business. To ensure that you succeed, here are a few stage art skills you must utilize as you do the presentation to the attendees.

Applying stage art techniques when presenting your products or services

Demonstrate some energy

You must know that there is no great presentation that can be delivered just like a conversation. When doing presentation during an exhibition or trade show, you are not doing a lecture. You are on stage and you have to act with energy to ensure that you draw the attention of the attendees without making them feel bored by what you are telling them. Move out of your comfort zone, project your voice and show fun in your presentations. Continue reading →

How to Design Great Museum Displays

Museum displays play a significant role in delighting, teaching and inspiring people. However, it is worth noting that it takes great efforts to ensure that the displays play such roles in the right way. This means that you have to ensure that you come up with great museum display styles. To ensure that you get the best results from the displays, you need to learn the components that make such great designs. It is not easy as you might think, but with time you can learn how to design great museum displays.

How to Design Great Museum Displays

A museum is just like a business like others and it is important to ensure that you come up with wide range of ways to attract visitors. The biggest challenge is on what happens when they reach there. In most cases, visitors suffer from three main problems. The major problem is failing to get the information they are looking for, which makes them leave quickly because they get bored or they can stay a longer period, but fail to get what they are looking for. This means that they will never visit your museum in the future because there is nothing motivating them to do so. It is obvious that the attention and accessibility of the visitors are crucial. This means that your museum displays must provide great experience to your visitors. To assist you in the process, here are some of the components for a successful museum display design. Continue reading →