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Facts and Statistics About Fleet Advertising
- 97% of respondents remembered the ad displayed on trucks. **
- 98% of the respondents felt the ad created a positive image for the advertiser. **
- 96% of respondents said fleet graphics had more of an impact than billboards. **
- 91% of people surveyed said they notice words and pictures on fleet vehicles. *
- 29% said they would base a buying decision on these impressions. *
- Fleet graphics give 101 impressions per mile traveled. *
** American Trucking Association Study * Robinson, Yesawich & Pepperdine, Inc. Study.
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