What determines the quality of a hoodie?

Personalized Hoodies

In the past, someone wearing a hoodie was perceived as a robber or a wrongdoer. People used to think that something dodgy is hidden under that hoody. But time has changed. The hoodie is like a uniform for the sportsmen. It keeps them warm and protected. Now hoody is a fashion trend. It is very popular among the young generation. The skaters, snowboarders and anyone adopting the hip-hop culture loves wearing hoodies. Surprisingly, the designers have made every effort to make it trendy among the well-dressed older men as well. So, you will see people wearing a hoodie over t-shirts or even under tailored clothing.

Hoodies are actually sweatshirts having hoods. You can easily adjust these sweatshirts using drawstrings. You will find pullover-like hoodies and hoodies with zippers as well. In pullover hoodies, you will find single pouches in the front. In the zip-up hoodies, there are separate pockets. You can now get personalised hoodies as well. The college teams have same hoodies personalised with the team name or the person’s name. Different sports team also order personalised hoodies for their players. In case of personalised hoodies, you can choose the type of material, color, and style. Basically, you get to design your own hoodie.

Initially, the hoodie was formed for functionality. Comfort was the main reason the athletes loved wearing hoodies. Later, designers brought hoodies in the runway and now it has become a fashion item. You will find hoodies in various styles, colors, and materials.

Choosing hoodies

Hoodies made by different designers vary in material, style, size, and price. Hoodies are expensive. So, when you buy hoodie you should consider many factors. A good quality hoodie can last you several seasons. A hoodie is not a thing you buy very often. So, you should be careful when purchasing hoodie and take the time to buy a high quality hoodie. Here are some factors that determine the quality of a hoodie.

Material

Both the outer and inner material of a hoodie is important. Cotton and fleece are the common outer material. The inner material can be cotton, fur or fleece. You can have hoodies made of these materials and the thickness, comfort and the price of the hoodie depend on the materials it is made of. As hoodie is a very functional garment, you should determine your purpose of wearing hoodie before choosing the type of hoodie you want to buy. For example, if you are buying to wear it during winter and if you know that the temperature can go really low then you should choose fur as the inner material. If you want to wear it in order to keep yourself warm then you should wear a hoodie with inner material made of fur.   if you want a lighter hoodie, you should go for cotton material. Lighter hoodies are appropriate for running. Cotton is considered to be a very high-quality material. So, if a hoodie is made up of 100% cotton then you can be sure that the quality of the hoodie is good.

Feel

You should take the hoodie in front of a bright light and look at the material. You should feel it and stretch it to see if there is any alteration. Good quality hoodies won’t be affected due to stretching. It will also feel very smooth.

Stitch

You must look at the seams both inside and outside. The seams should hold the garments together. If you find that the stitches are uneven and not lying flat then you will know that the quality of the hoodie is not good.

Drawstrings

You should also consider the quality and style of the drawstrings of your hoodie when you buy them. For example, there are drawstrings that look like shoestrings. There are drawstrings that match the design of the hoodie. The drawstrings for female hoodies look quite different than those of men. The price and overall quality of the hoodie may depend on the quality of the drawstring. Some hoodies don’t have drawstrings. These hoodies are non-adjustable. Before you buy a hoodie, you should check the drawstring too.

Price

Good quality hoodies will be expensive. So, the price is also a factor that determines the quality of a hoodie. So, if you find that the price of a hoodie is very cheap, then no matter how good it looks you shouldn’t buy it. You should shop around and find out the average price of a good hoodie. That way you will have an idea of how much a good quality hoodie may cost. A cheap hoodie will probably use low-quality material and so it won’t last for long. You should avoid buying such hoodie.

Brand

You will find various brands of hoodies on the market. When you buy from famous brands, you can be sure that the quality of the hoodie will be good. So, try to buy it from a renowned brand like Adidas, Nike, Columbia, The North Face, etc. These brands never compromise on quality.

Apart from the quality of the hoodie, you should also consider the style before buying. You can get the hoodie in various styles including solid color, plaid, striped, athletic, graphics, etc. You can also get feminine hoodies made for women. The athletic hoodies are made for the athletes and provide comfort. The graphics hoodies can have slogans or images that portray the personality of the wearer. Hoodies are very stylish and people of all walks of lives wear it for comfort and fashion. There are many options available in terms of materials, colors, and styles. So, people can buy any type of hoodies. Before buying hoodies you should read reviews and shop around to find the best quality hoody. The type of hoodie you buy must match your personal style. So, you must do some research before buying a hoodie.

Canvas Printing Methods Used By Pros

If you’re printing your own personal photos to display in your home, or even printing custom decorative pieces to display in your retail outlet, canvas is a cost effective and popular option. Canvas is a durable material that is less sensitive to light and other damage when compared to paper and other materials used for photo printing. Using a professional service to print photos to canvas allows you to obtain the highest quality prints which will remain sharp and clear for years as you display them in your home or office.

Canvas Printing

A professional canvas printer uses the Giclée printing method to print canvas. The Giclée method is the most reliable way of printing photos to canvas. A printer that uses the Giclée method relies upon the finest inks, which are true to colour, and applies these inks to the canvas with the latest ink jet technology. Professional canvas printing companies which use the Giclée method are accustomed to dealing with fine art prints, so that their trained technicians are careful to maintain proper colour balance when they produce prints on canvas. Continue reading

How Retail Design Can Save Your Business

You should never underestimate the importance of good retail design if you have any kind of physical shop as part of your business. A good understanding of your customers can be translated into excellent design ideas, creating an atmosphere and look that encourages people to engage with your business in the ways you need them to. A smart strategy behind your store design can transform the prospects of your business and turn an idea into a popular and successful venture.

Retail Design

When you think of retail design you might just be thinking about the basic design of your shop, including the layout and the arrangement of the furnishings. However, to successfully revamp your store design it’s essential to consider all the complex factors that influence customer behaviour. Visual merchandising is important across a broad range of elements, and many of the things that influence your potential customers’ decisions are not even consciously noticed. Interior design branding companies can help you form a strategy taking all these complex elements into account, which is highly recommended since professionals can really help you get to grips with the finer details, but we’ve tried to simplify the thought process into a few manageable stages to help you make a start. Continue reading

The Top Elements of Visual Merchandising

When designing and merchandising a retail space, every retailer faces challenges. The main challenge is how to display and arrange products such that they are easy to find and appealing to the eye? The answer lies in the details, so we’ve compiled this list of visual merchandising elements.

Colour

Colour is crucial to how customers perceive a space. It is the visual carrier of information, and it directly affects how customers feel as they navigate the area.

For example, a space with red walls and a red merchandise display cabinet might make the customer feel warm and comfortable. In contrast, a space with green walls and the same red cabinet might induce feelings of calmness and serenity. The customer’s perception of the area is directly linked to their emotional response.

Colour can create visual hierarchy, create distinguishability among various product categories, and create a sense of style and identity for the space.
The right colour can also help draw in customers, who will subconsciously associate the color with the products inside the store.

Lighting

Lighting can affect the mood of the space and draw the customer’s eye toward the merchandise. Incandescent lights, for example, create a warm, soft, and inviting atmosphere, whereas LEDs deliver a cooler, more focused light. The type of lighting fixtures used can also affect how customers perceive the space.

When shopping in a space with dim lighting, customers might become distracted by other things, such as decorative elements, displays, or other customers. This can result in delayed purchases, lower sales, and a negative shopping experience.

However, when too much lighting is used, it can also have the opposite effect, causing customers to feel uncomfortable and jittery. The right amount of lighting can help create a calm, secure, and inviting atmosphere in the store.

Space planning

The layout and design of the storage space are crucial to creating a positive shopping experience. This includes factors such as the space’s height, length, width, and depth.

Thought should also be given to the store’s location in relation to its competitors. For example, a store near the entrance of an indoor shopping mall will exude more authority and attract more attention than one located in the back of the mall.

Graphic displays

Graphic elements such as signs, posters, and hand signs can augment the written and verbal communications that take place inside a store. Visual cues such as these can increase the overall awareness of the sales associates and assist in guiding customers to the right area of the store.
Another benefit of graphic elements is that they can convey special offers, coupons, and other information that the customer may be interested in, such as the feature or price of a product.

Visual cues

Visual cues are things such as colour, pattern, shape, and design that elicit a response from the brain and trigger a memory. They are used to help trigger the memory of a particular product or service and can direct customers to the product they are looking for or help them make a purchasing decision.

Retailers must remember that design is not just about the aesthetic appeal of a space. It is also about the functionality of the space and how it impacts the shopper’s experience. If a store is poorly designed, the customer might navigate through the aisles with difficulty, become frustrated, and ultimately leave the store without making a purchase.

Different types of printing services

printing

There are different kinds of printing services available including digital and traditional methods. Knowing the services that are available to you can help you make the right decisions for your next printing project.

Silkscreen Printing

Silkscreen printers make creating logos and graphics onto a variety of materials possible. Nearly any item can be silk-screened. One thing to keep in mind when considering this method is that the design will often be limited to a few colours.

3D Printing

Although this type of printing service is not mainly promotional based, it is worthy of looking into for businesses. It has a wide variety of applications and platforms it can be used, for example, 3D architectural models and creating prototypes for product design. This new and exciting type of 3D printing service is used so businesses and researchers can increase their knowledge and understanding of how things work.

Personalised Materials

Full-colour letterheads and matching envelopes feature names or logos on simple or exotic papers. Business cards are also considered promotional materials as each person card is unique. Features such as rounded corners or glossy coatings inspire people to keep them.

Big Print Runs

When digital document printing methods are unfeasible for larger jobs such as magazines, posters or leaflets, offset printers can handle your order. The offset process is ideal for large jobs because its machinery holds large quantities of standard or oversized paper. Hardcover datebooks are popular promotional gifts using this type of process. If you are looking for hardback book printing in the UK, there are many services that place finishing touches such as coloured endpapers and ribbon markers to make the books visually appealing. Look out for those who provide printed paper cases, precise binding, embossing and lamination for a perfect finish.

Lamination Services

Printers offer lamination services to increase the durability of projects that require wiping or frequent use. Consider lamination if you’re printing menus or identification cards. You can use lamination methods to turn ordinary prints into reusable discount cards or name badges for short or long-term use.

Binding Products

Binding services finish print jobs to designer specifications. Folding, hole punching or hole drilling, plastic spiral binding, wire binding and tape binding are a few popular binding processes. Custom pocket calendars, recipe books and leaflet printing jobs usually finish with binding. There are many printing and binding services available online. A much easier and faster way to receive coloured printed documents is finished with a professional look for your business.

Direct-to-Material Services

The direct-to-material method enables you to print a full range of colours onto fabric. Consider this simple process when you need to design a logo onto an apron or a slogan onto a tote bag. This service also handles photo printing on t-shirts exceptionally well.

Giclee Fine Art Printing

fine art print decoration

The French word “gicler” means to spray or squirt, which gives you an instant insight into the principle behind Giclée printing. This is an advanced digital printing technique, most commonly used to create fine art prints and high-resolution photographs due to its superior quality compared to alternative methods.

The process requires some top-of-the-range photo printing equipment. For example, commercial Giclée printing will often be done using something like an Epson 9880 or 9900 printer, along with Epson Ultrachrome K3 inks which are designed to produce extremely accurate and realistic colours. These kinds of printers would typically be able to create prints measuring around 40 inches across, or even much larger in some cases.

The purpose of using this specialised equipment is to ensure that prints are as true to the original image as possible, something which is vital when reproducing fine art photographs, for example. When colours have to be captured perfectly and high levels of digital detail need to be preserved down to the last pixel, Giclée printing is usually the ideal choice. The print heads in these printers usually contain at least eight separate ink channels, allowing for a much greater depth of colour and range of tones compared to standard printing methods.

The choice of material used for Giclée printing can vary, which has an effect on the finished product. Watercolour or cotton rag paper is generally the most popular choice, especially for fine art prints, since it offers the classic look and feel of a painted image even when used for photo prints. This is great for prints that will be displayed in galleries, portfolios or even in homes.

Alternative choices for this kind of printing include canvas, as well as Baryta paper which is a type of specialised, fibre-based paper. It offers better responsiveness to things like toning, deep coloured inks and other effects due to its fibres being coated in photographic emulsion. This means the printing and processing time is longer, giving time for the chemicals to react and the final effect to emerge.

Screen Printing VS Digital Printing

printing

When it comes to printing, you will find there are two types including digital and screen printing. To help you decide which printing method is best for you, we’ve gathered the following information and guide to help you make the right decision for your needs.

Screen printing

Screen printing is a traditional method of printing where it uses a stencil design while adding layers of ink on the surface. Each colour is applied using different screen stencils one at a time to achieve the final print.

Benefits of screen printing

  • Screen printing produces a vibrant colour on specific products and produces a thicker and higher quality print compared to digital printing. 
  • The final print is durable and can last longer compared to digital printing. 
  • Flexible and can be used on different types of printing material from textiles, banners, wood, glass and many other materials.
  • Suitable for bulk printing 

Disadvantages of screen printing

  • Limited on the colour range
  • Not fully customisable compared to digital printing
  • The final print can look raised on the product material
printing

Digital printing

Digital printing is the modern version of printing it involves a new method of printing. The process includes using digital artwork or images on computers to be printed directly onto the product. It uses a laserjet printer to produce the final print.

Benefits of digital printing

  • Easier to print using a wide variety of colours
  • Accurate and best suited for photographic prints
  • Lower cost
  • Faster printing
  • Prints are customisable
  • Best for a small batch of prints

Disadvantages of digital printing

  • The final print is not durable compared to screen printing
  • White colours cannot be reproduced within the print.
  • Suitable fabrics for prints are limited
  • Cost for bulk printing can be expensive 

Choosing between screen printing and digital printing

When choosing which printing method you require, you can ask for advice from a professional printing company that have years of experience in the printing industry. From assessing the advantages and disadvantages of both printing methods, we can see the choice will depend on your printing requirements. In some cases, a printing company may and can use a mix of traditional and digital printing to produce the result you’re looking for. 

Benefits of Graphic Design on Business

What is graphic design? Graphic designs are designs that are used for marketing purposes. These include logos, business cards, brochures, banners, leaflets and much more. These are also used and extended on other platforms such as websites, social media and mobile apps. The primary purpose of graphic design is to help businesses communicate their brand to their customers through visual designs to convert them to sales. Below is a list of benefits of using graphic design for businesses.

First Impression

One of the main benefits of using strong graphic design for your business is that you’re more likely to give an excellent first impression to your customers. Designs can help make your business look presentable in the eyes of your customers. We all know that first impressions count!

Stand Out

Graphic design reflects your brand identity in a creative and unique way. When you have your own brand identity you’re more likely to stand out. In business, standing out is what will set you apart from the competition.

Brand Awareness

Once you have your brand and graphic design laid out, you can start to build brand awareness. Customers will begin to recognise your brand through the visual designs; whether in a business event or social media, graphic design will help improve your brand awareness.

Look Professional

In the world of business, it’s important to look and stay professional everywhere. By using graphic design, you can make your business look reliable and professional in the eyes of your customers. When you show a good impression, customers are more likely to trust your brand.

Brand Personality

Adding artistic elements to your graphic design can help give your brand a personality. When your brand shows a certain personality, customers are more likely to connect with you on a personal level.

How to use fonts effectively for graphic design

fonts

Fonts are an essential element in Graphic design. Fonts come in different styles which are used for the text and contents of the design. It can have a significant impact on the overall look of the design when the fonts are used correctly. With that said, below are some of our tips on how to make effective use of the fonts during your designing process.

Font alignment and placement

When placing the font on the design, it’s essential that they are aligned with the rest of your text. It prevents the font from looking messy. Aligned fonts also look more visually appealing and look well presented.

Font is readable

There are thousands of fonts design you can choose from. When selecting a style, ensure that it’s readable; otherwise, viewers won’t be able to read what the message is all about. Choose a style that stands out and works well with your overall design.

Split the text

Instead of using one block of text, you should split them into multiple boxes so you can customise each text. It is important to make each of your words stands out, especially if there’s a meaning behind the word. It’s also useful for making each word different from the rest of the text.

Create Contrast

Now the text is split, you should create a contrast to make the text stand out and more put together. Variations can be added simply by altering your fonts through size, spacing, bold, regular, italic, and so on.

Colour match

When it comes to choosing colours, make sure you use the right colours that work well with your background colour. For example, if your background is dark, using a light colour will make your text pop. If you have a white background, you should stay away from colours that are too transparent; otherwise, it will look faded and difficult to read.

Benefits of display printing

billboard

Digital marketing has recently become popular amongst businesses today. Even though digital marketing has taken over, there are still many people using a display banner to promote their company. A display banner is still useful for many reasons. One of the improvements in traditional marketing today is that you can now create your digital posters online. Once the posters are designed, you can easily get them printed off using an online printing service.

Customisable

Printed banners or posters can be customised to your preference. You can now easily remove or edit any images or texts on your banner using software or an online editor. You don’t need to get your posters professionally designed as you can easily choose a ready made template for your advert.

Easy to remember

Display banner is easier to remember compared to an online advertisement. A customer is more likely to remember a banner from the location they’ve last seen it. This type of banner is ideal for companies that wish to direct customers to their shop.

Attract potential customers

Another advantage of a printed advert is that if a potential customer were to see your printed poster or brochure, they have the option to keep it with them and use the information to contact your business whenever they need.

Add more content

With printed advertisement, you can add a detailed information about your product compared to an online ad. Customers are more likely to buy a product or service only when they know the full information of what they are buying.

Coverage

Printed displays have a versatile coverage as you can choose a suitable location to target a specific demographic. In comparison with an online advertisement, customers can only view them if they decide to look at your ad. A display banner is shown directly to potential customers. Banners can be effective if you are looking to target your local area.

Printing methods

digital print

Thanks to technology, we now have a variety of printing methods that we can use for our commercial purposes. It would be useful to know all the methods for us to choose the most suited for our project. We’ve outlined the printing methods below.

Letterpress

Letterpress is known to be one of the oldest printing methods which were first discovered by a guy called Gutenberg. Although the technique is relatively old, it is still used by many companies today. Letterpress printing are mostly used for business cards or greeting cards.

Screen printing

Screen printing is used for printing any images into any items that don’t have a flat surface. They are normally used for items like clothing, mugs and more. They are also used for printing in large-scale display adverts including billboards or signage.

Engraving

Engraving printing is used to create a dented and textured print. This type of printing is also used to create sharp images on hard surfaces such as a metal printing plate. Engraving is also one of the oldest printing methods as it was first introduced back in 1446.

Electrostatic printing

The electrostatic method is a similar process to photocopying as it involves having the ink pasted onto the drum and then transferred through a paper by heat. The process is speedy and cheap for short printings.

Digital printing

This method is the newest method by far. Digital printing is reliant on computers where the digital images came straight from the computer and transmitted through a press printer. It’s also the fastest printing method and most used by almost all businesses today.

Thermography

This printing method can produce prints on raised images by using special dust or powder and merging them into a wet ink. The substance is then heated on to the wet ink to produce a raised printed surface.

Most Common Logo Design Errors

Creating a logo is an important step in the branding process, which will usually come very near the beginning of a business venture, and perhaps several more times later on. There are many examples of logos which have become synonymous with the brands they represent, and have evolved into incredibly valuable assets.

Other examples, which are far less effective, are equally easy to find. A business with an ugly or uninspiring logo may be much more negatively affected than you might think. But what are the most common mistakes, as identified by professional designers, that make for really disappointing logos? Here are some examples of what to avoid.

Bad font choices

Almost any logo will feature some form of text. Even alongside a symbol, any company name needs to be presented in logo form, and therefore, choosing a suitable font is essential. A great font choice will typically be easy to read and up to date, although the specifics will vary depending on what message you want to put across about your brand. Meanwhile, basic fonts which are overly common, or over-the-top, distracting fonts are usually the worst choices.

Inflexible colouring

A very common failing with corporate logos is when they only make sense when presented in their original colours, and can’t be shown in greyscale or on a different coloured background. Your logo should ideally use simple, flat colours without the need for glowing or shadow effects to distinguish key points.

Overcomplicated design

Your logo should be recognisable and easy to understand at a glance. If it contains too many words or design elements, it will probably look cluttered and unprofessional. Having too many constituent parts in your logo will probably mean that no individual feature is particularly memorable. This will also affect how effective your logo is when scaled up or down.

Designing too small

A lot of companies seem to end up with only a small, lossy version of their logo which get reproduced on everything. A distorted, blurred or pixelated image being used to represent your company really conveys a lack of professionalism, plus it’s so easy to avoid. At the very least, all logos should be produced in very high resolution, and ideally they need to be fully converted to vector images.

Using unoriginal ideas

One way to really limit the potential of your logo is to simply copy someone else’s idea because you think it looks good. Even if you change the idea sufficiently to ensure they can’t take legal action if they notice what you’ve done, you’re still failing to accomplish one of the main goals of logo design. A great logo should represent your brand in a completely unique way, and by using a basic idea or one that’s already been taken by someone else, you are telling the world that your brand is nothing special.