It’s a common misconception that due to the growing importance of digital marketing and the success of many businesses using online channels exclusively, all other media must be irrelevant for advertisers. Nothing could be further from the truth, and in fact we would suggest that print advertising could give your business a massive advantage over the competition. If your competitors are putting all their eggs in one digital basket, perhaps it’s the perfect time to seize your opportunity?
Another mistake people often make when it comes to printed advertising is that we’re only referring to one particular channel. In fact, there are many options you could choose to explore. Here are just a few of the main tools you have at your disposal to boost your marketing efforts.
A simple option that requires little investment, but can potentially make a huge difference to sales and help you spread the word locally about your brand. A business card creates a first impression when you meet a potential contact, and provides a potentially long-lasting reminder of how and why they should contact you. Even a basic business card can be much better than nothing, but they’re also perfect for showing some creative flair. Continue reading
Lighting is an often-underrated aspect of the complete retail experience that retailers would do well to consider more often. It’s all part of the physical factors that influence the look and feel of a shop. These directly feed into the minds of your potential customers, whether you or they realise it or not. Even if you haven’t planned it, and the customer doesn’t know it’s happening, you’re sending a message that’s either encouraging them to make a purchase or putting them off. This is why it’s vital to be in control when it comes to lighting.
One option to consider may be an elaborate bespoke lighting design that really creates an impressive feature in your shop. This could be a large illuminated element of your branding, or even your brand name, or alternatively something more like contemporary art to attract attention. This kind of highly customised design is available from companies such as Technical Signs, specialists in bespoke led lighting, fittings, and led signage in the UK. Many businesses can become much better known and recognised for these kind of statement pieces, so it may be a well worthwhile investment in your situation.
More subtle features might also play to your strengths. Everywhere from your window displays to your fitting rooms, the lighting you choose will almost certainly have an impact on the mood and emotional response of your customers. Much of this strategy comes down to figuring out what design choices will elicit particular responses in your visitors.
For example, Hollister is a brand that’s famous for its very particular choice of lighting. Their fashion outlets are kept in near darkness, complete with nightclub-volume music playing, an unpopular choice for many since it’s so out of the ordinary. For their target market of young adults, however, the logic is that people will feel more relaxed and more willing to part with their cash. Other brands have taken the opposite approach, such as Apple with their almost iconic store designs. Ultra-bright lighting is applied to bring out the best in their gadgets and encourage people to stretch their budgets.
Of course, the reason one approach works for one company while the opposite works for another is down to different markets, different customers, and many more factors. Only thorough research and experience can guide you to optimise your lighting and enhance your retail atmosphere, but it needs to be something you consider carefully if you want to keep building on your profits and making the most of your assets.
A logo is one of the most basic aspects of a company’s branding. How hard can it be, since everyone does it? It might be worth considering that plenty of people get it very wrong, and the impact of this mistake shouldn’t be underestimated. Your logo could help you make sales, encourage people to put trust in your brand, and ultimately turn your business into a genuinely iconic image. Alternatively, it could create the wrong impression and raise questions about your professionalism. Which route do you want to take? Maybe there pointers will help you avoid some common mistakes.
1) Be as unique as possible
Although there are limitations here, and some people may believe it’s impossible to create a truly unique logo at this point, it’s a vital element of any successful brand’s visual appeal. Your logo doesn’t have to be a literal representation of your product or business – it’s much better to make it different from anything else on the market.
2) Reflect and introduce your brand
While we stand by the above point that you should avoid being too literal, you still need to find some way of translating what matters about your brand into image form. Think about what emotions you want people to feel when looking at your logo, and what you want them to assume about your brand from the second they see it. A tiny detail can be loaded with important meaning. Continue reading
Technology is always pulling us deeper into the “digital age” that so many businesses are still resistant to. Pressure is increasing and progress is being made, but in some areas there are still many people insisting that the new age success stories don’t apply to them, and they know the traditional methods that work in their market. A great example is the idea of getting promotional materials produced and personalised with company branding. How can this still be a relevant part of marketing in 2016?
It has been suggested that digital marketing has advanced so far that it shouldn’t even be referred to as such any more, instead simply being part of “marketing” for all businesses. For a large number of brands, traditional marketing including creating physical products to help with advertising is completely redundant, and wouldn’t even be on the radar. It’s definitely possible, and usually much cheaper, to create and shape your brand image entirely using online tools like social media. You can use e-commerce channels to make sales and distribute adverts entirely online, so where would you even have an opportunity to use promotional products? Continue reading
Promotional items created by a printing service are a powerful form of advertising because people often keep useful items longer than printed ads. This makes them an effective tool for building brand recognition and demonstrating customer appreciation. Common promotional items include bags, mugs, pens, notepads, mouse mats, customised USB drives and calendars.
Digital printing technology mostly covers the production of promotional products. Images, graphics and text can appear on almost any type of product. Any design you use needs to meet the printer’s standards because this process often transpires on a wide assortment of materials, or substrates. Name badges, for example, can be printed on plastic, paper and even onto metal. Printing companies could also convert your original design into embroidery stitches if you your items are bags, hats and even t-shirts. The wide-assortment of digital techniques and available materials expands the type of promotional materials you can share with customers, but this can complicate artwork preparation and become quite costly. Continue reading
Screen printing is an excellent method that’s becoming more and more popular for people and businesses looking to create their own custom printed t-shirt designs, especially in bulk. It keeps costs down thanks to the straightforward process, and whatever the purpose of your t-shirts you’ll be able to get great quality shirts that are more than up to the job. We have seen many businesses get custom printed t-shirts made for promotional events, but ordering in bulk to get a very low cost per unit is also really useful for things like charities, sporting events, freshers, societies, parties and much more. You just need to find a great place to get your shirts made.
Outsourcing from budget printers for cheap t-shirt screen printing is almost always the best choice, as the equipment to do it yourself is likely to be prohibitively expensive. Established t-shirt screen printers have the right tools in place to reproduce your designs in bulk and deliver them quickly and efficiently. The infrastructure in a professional company will be better than any DIY operation you can set up yourself, and save a lot of time and hassle. Continue reading
If you’re printing your own personal photos to display in your home, or even printing custom decorative pieces to display in your retail outlet, canvas is a cost effective and popular option. Canvas is a durable material that is less sensitive to light and other damage when compared to paper and other materials used for photo printing. Using a professional service to print photos to canvas allows you to obtain the highest quality prints which will remain sharp and clear for years as you display them in your home or office.
A professional canvas printer uses the Giclée printing method to print canvas. The Giclée method is the most reliable way of printing photos to canvas. A printer that uses the Giclée method relies upon the finest inks, which are true to colour, and applies these inks to the canvas with the latest ink jet technology. Professional canvas printing companies which use the Giclée method are accustomed to dealing with fine art prints, so that their trained technicians are careful to maintain proper colour balance when they produce prints on canvas. Continue reading
You should never underestimate the importance of good retail design if you have any kind of physical shop as part of your business. A good understanding of your customers can be translated into excellent design ideas, creating an atmosphere and look that encourages people to engage with your business in the ways you need them to. A smart strategy behind your store design can transform the prospects of your business and turn an idea into a popular and successful venture.
When you think of retail design you might just be thinking about the basic design of your shop, including the layout and the arrangement of the furnishings. However, to successfully revamp your store design it’s essential to consider all the complex factors that influence customer behaviour. Visual merchandising is important across a broad range of elements, and many of the things that influence your potential customers’ decisions are not even consciously noticed. Interior design branding companies can help you form a strategy taking all these complex elements into account, which is highly recommended since professionals can really help you get to grips with the finer details, but we’ve tried to simplify the thought process into a few manageable stages to help you make a start. Continue reading
Exhibition stands have gained a lot of popularity in the modern times among many business people. This popularity has been enhanced by their many uses in different business activities. Another important thing that has led to their popularity is the different types of the exhibition stands available. The increase in the number of designs is as a result of development of technology and knowledge in the industry. If you have exhibition stands you can use them for different purposes.
Here are some of the major uses of the stands.
Trade shows and exhibitions
Exhibition stands are commonly used during trade shows or exhibitions. They are used to display all the products that you want to show case to the attendees of the different exhibitions and trade shows. The good thing is that with the increased designs and style of the stands, it is possible to have high portable stands that you can carry to show case your products in different locations when there are trade shows and exhibitions. They work effectively at these functions because they can be seen even from a distance and provide you with a great opportunity to attract potential customers to your booth.
If you are a small business, large corporate displays can easily overwhelm yours in terms of size and grandeur. To maximise and optimise your allocated space, you can hire bespoke exhibition stand designers that specialise in exhibition design solutions including custom built display stands, temporary display structures, and branded promotional merchandise. These type of companies can help make your business stand out even in overcrowded shows.
Regardless of the size of your retail outlet, it is always advisable to ensure that you present it in the right way to your customers. One thing that is very important to note is that the way your customers or potential customers view your business has great impact on its success. When there is an exhibition or a tradeshow, these are perfect moments to showcase your products and services to the attendees. Using retail backdrops is a great way that you can have a professional presentation of your retail business. To ensure that you get the best results here are a few retail backdrops ideas that can help you succeed.
As mentioned above, it does not matter the size of your retail business. Even if it is just a small shop or store, it is good to ensure that you have an excellent stage set up. Your business needs to have a logo branding that makes it unique compared to many others that you might be competing with in the market. You can stand out among your competitors by ensuring that you have well designed backdrops with great decorations. Continue reading