Updated on Retail Branding

Are Promotional Products Still Relevant in 2016?

Promotional products

Technology is always pulling us deeper into the “digital age” that so many businesses are still resistant to. Pressure is increasing and progress is being made, but in some areas there are still many people insisting that the new age success stories don’t apply to them, and they know the traditional methods that work in their market. A great example is the idea of getting promotional materials produced and personalised with company branding. How can this still be a relevant part of marketing in 2016?

It has been suggested that digital marketing has advanced so far that it shouldn’t even be referred to as such any more, instead simply being part of “marketing” for all businesses. For a large number of brands, traditional marketing including creating physical products to help with advertising is completely redundant, and wouldn’t even be on the radar. It’s definitely possible, and usually much cheaper, to create and shape your brand image entirely using online tools like social media. You can use e-commerce channels to make sales and distribute adverts entirely online, so where would you even have an opportunity to use promotional products? (more…)

Branding promotional products
Updated on Retail Branding

Getting Your Branding On Promotional Items

Promotional items created by a printing service are a powerful form of advertising because people often keep useful items longer than printed ads. This makes them an effective tool for building brand recognition and demonstrating customer appreciation. Common promotional items include bags, mugs, pens, notepads, mouse mats, customised USB drives and calendars.

Digital printing technology mostly covers the production of promotional products. Images, graphics and text can appear on almost any type of product. Any design you use needs to meet the printer’s standards because this process often transpires on a wide assortment of materials, or substrates. Name badges, for example, can be printed on plastic, paper and even onto metal. Printing companies could also convert your original design into embroidery stitches if you your items are bags, hats and even t-shirts. The wide-assortment of digital techniques and available materials expands the type of promotional materials you can share with customers, but this can complicate artwork preparation and become quite costly. (more…)

tshirt printing
Updated on Print & Design Product Design

Customised Promotional Screen Printed T-shirts

Screen printing is an excellent method that’s becoming more and more popular for people and businesses looking to create their own custom printed t-shirt designs, especially in bulk. It keeps costs down thanks to the straightforward process, and whatever the purpose of your t-shirts you’ll be able to get great quality shirts that are more than up to the job. We have seen many businesses get custom printed t-shirts made for promotional events, but ordering in bulk to get a very low cost per unit is also really useful for things like charities, sporting events, freshers, societies, parties and much more. You just need to find a great place to get your shirts made.

Outsourcing from budget printers for cheap t-shirt screen printing is almost always the best choice, as the equipment to do it yourself is likely to be prohibitively expensive. Established t-shirt screen printers have the right tools in place to reproduce your designs in bulk and deliver them quickly and efficiently. The infrastructure in a professional company will be better than any DIY operation you can set up yourself, and save a lot of time and hassle.

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Canvas Printing
Updated on Print & Design

Canvas Printing Methods Used By Pros

If you’re printing your own personal photos to display in your home, or even printing custom decorative pieces to display in your retail outlet, canvas is a cost effective and popular option. Canvas is a durable material that is less sensitive to light and other damage when compared to paper and other materials used for photo printing. Using a professional service to print photos to canvas allows you to obtain the highest quality prints which will remain sharp and clear for years as you display them in your home or office.

A professional canvas printer uses the Giclée printing method to print canvas. The Giclée method is the most reliable way of printing photos to canvas. A printer that uses the Giclée method relies upon the finest inks, which are true to colour, and applies these inks to the canvas with the latest ink jet technology. Professional canvas printing companies which use the Giclée method are accustomed to dealing with fine art prints, so that their trained technicians are careful to maintain proper colour balance when they produce prints on canvas. (more…)

Updated on Retail Branding

How Retail Design Can Save Your Business

You should never underestimate the importance of good retail design if you have any kind of physical shop as part of your business. A good understanding of your customers can be translated into excellent design ideas, creating an atmosphere and look that encourages people to engage with your business in the ways you need them to. A smart strategy behind your store design can transform the prospects of your business and turn an idea into a popular and successful venture.

When you think of retail design you might just be thinking about the basic design of your shop, including the layout and the arrangement of the furnishings. However, to successfully revamp your store design it’s essential to consider all the complex factors that influence customer behaviour. Visual merchandising is important across a broad range of elements, and many of the things that influence your potential customers’ decisions are not even consciously noticed. Interior design branding companies can help you form a strategy taking all these complex elements into account, which is highly recommended since professionals can really help you get to grips with the finer details, but we’ve tried to simplify the thought process into a few manageable stages to help you make a start. (more…)

Updated on Exhibition Stands

3 Different Uses for Exhibition Stands

Exhibition stands have gained a lot of popularity in the modern times among many business people. This popularity has been enhanced by their many uses in different business activities. Another important thing that has led to their popularity is the different types of the exhibition stands available. The increase in the number of designs is as a result of development of technology and knowledge in the industry. If you have exhibition stands you can use them for different purposes.

Here are some of the major uses of the stands.

Trade shows and exhibitions

Exhibition stands are commonly used during trade shows or exhibitions. They are used to display all the products that you want to show case to the attendees of the different exhibitions and trade shows. The good thing is that with the increased designs and style of the stands, it is possible to have high portable stands that you can carry to show case your products in different locations when there are trade shows and exhibitions. They work effectively at these functions because they can be seen even from a distance and provide you with a great opportunity to attract potential customers to your booth.

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Updated on Retail Branding

Ideas on the use of Retail Backdrops

Regardless of the size of your retail outlet, it is always advisable to ensure that you present it in the right way to your customers. One thing that is very important to note is that the way your customers or potential customers view your business has great impact on its success. When there is an exhibition or a trade show, these are perfect moments to showcase your products and services to the attendees. Using retail backdrops is a great way that you can have a professional presentation of your retail business. To ensure that you get the best results here are a few retail backdrops ideas that can help you succeed.

As mentioned above, it does not matter the size of your retail business. Even if it is just a small shop or store, it is good to ensure that you have an excellent stage set up. Your business needs to have a logo branding that makes it unique compared to many others that you might be competing with in the market. You can stand out among your competitors by ensuring that you have well designed backdrops with great decorations. (more…)

Exhibitions and trade shows
Updated on Trade Show

5 Trade Show Advertising Tips

Business trade shows or other exhibitions provide great opportunities to advertise your brand, businesses, your products and services. The trade shows also act as great way to interact and have a face to face engagement with potential and current customers. Attendants of trade shows have actual interest in the services and products displayed or advertised to them. They have no other reason to attend the trade show that to learn more about the products and services provided. Below are some trade show advertising tips you can use in order to get the best results.

Attention

One of the most effective ways to advertise your products and services in a trade ship is to ensure that you attract the attention of the attendees. You can do this by use of banners, banner stands, contests, giveaways, literature, prize drawings and other interactive elements like touch screens. It is advisable to select a certain theme for your trade show booth and make it as interesting, engaging and fun as possible. To get higher volume of booth traffic, you need makes use of informative literature, eye catching signage, marketing messages and engaging elements.

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Updated on Exhibition Stands

Current Display Structures Trends

In the recent days, most exhibitors have turned from the standard pop up curved wall display to the use of the pop up aluminium frame. For the past fifteen years the pop up frame that have fabric panels that are magnetically adhered to the front by use of metal channel bars has bee the most popular ones. A lot of exhibitors used the Velcro on the back of the graphics, then arranged organized them on the front of the curved wall pop up as required. These pop ups began to gain popularity than the old folding panel style display at the beginning of the ninetieth century. This change occurred because the pop ups have smaller and lighter cases that are easy to carry from one location to the other. They high level convenience of the new pop up design overtook the heavy, bulky flat panel displays that were popular in those days.

With the last one decade, the technology has opened the way to the new uses of the aluminium pop up frames that can be expanded in an easier manner. Its flexibility is enhanced by the fact that they can be expanded to larger size and the fact that they are light to carry. Its ease of use makes the style more popular among many people doing trade show exhibition. Nowadays, there are different ways that the frames are used for exhibition. Here are some of the ways.

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Updated on Trade Show

5 Stage Art Techniques to Apply when Presenting your Products or Services

When you are doing products or services presentation during an exhibition or trade show you must demonstrate great skills in stage art. Most people find it challenging to make the presentation to a large group, but it is not hard. It is good to note that failure to nail your points and present your products in the most effective way will just make you lose the trust and confidence of moist of the attendees. This will make them develop negative attitude towards your business, which can have negative effects to the business. To ensure that you succeed, here are a few stage art skills you must utilize as you do the presentation to the attendees.

Demonstrate some energy

You must know that there is no great presentation that can be delivered just like a conversation. When doing presentation during an exhibition or trade show, you are not doing a lecture. You are on stage and you have to act with energy to ensure that you draw the attention of the attendees without making them feel bored by what you are telling them. Move out of your comfort zone, project your voice and show fun in your presentations.

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