Choosing and creating your own custom office signs is vital when advertising your business to your customer. Your signage must represent everything about your business and your aims for when you are showcasing your products and services. So to create a signage that describes your business and at the same time attract your customers, you will need to follow the method and steps that are involved in advertising. Advertising is all about how to advertise yourself to your customers and what they need to know about you and why they should purchase your products and services. One of the most popular methods that are used in advertising is the hierarchy of effects model which tells you the six steps that consumers use before they buy from your business.
Awareness
The first step to the effects model is making your targeted customer aware of your products through your retail signage. If your business doesn’t have a retail signage, then your customers won’t even know that your business exists! A method of gaining a real awareness is finding an area where most of your people will be able to see your signage. For instance, it’s ideal to place your signage in a location where customers can see your sign.
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